What Would You Put Your Family Name On?

For over 50 years, MattressGrove has handcrafted mattresses with one standard: would we put our family name on it?

Explore The Collection Find a Local Dealer

What Would You Put Your Family Name On?

For over 50 years, MattressGrove has handcrafted mattresses with one standard: would we put our family name on it?

Explore The Collection Find a Local Dealer

What Would You Put Your Family Name On?

For over 50 years, MattressGrove has handcrafted mattresses with one standard: would we put our family name on it?

Explore The Collection Find a Local Dealer

What Would You Put Your Family Name On?

For over 50 years, MattressGrove has handcrafted mattresses with one standard: would we put our family name on it?

Explore The Collection Find a Local Dealer

What Would You Put Your Family Name On?

For over 50 years, MattressGrove has handcrafted mattresses with one standard: would we put our family name on it?

Explore The Collection Find a Local Dealer

50+ Years of Quality

Handcrafted

Made-to-Order

Greensboro, NC

50+ Years of Quality

Handcrafted

Made-to-Order

Greensboro, NC

50+ Years of Quality

Handcrafted

Made-to-Order

Greensboro, NC

50+ Years of Quality

Handcrafted

Made-to-Order

Greensboro, NC

50+ Years of Quality

Handcrafted

Made-to-Order

Greensboro, NC

50+ Years of Quality

Handcrafted

Made-to-Order

Greensboro, NC

50+ Years of Quality

Handcrafted

Made-to-Order

Greensboro, NC

50+ Years of Quality

Handcrafted

Made-to-Order

Greensboro, NC

50+ Years of Quality

Handcrafted

Made-to-Order

Greensboro, NC

50+ Years of Quality

Handcrafted

Made-to-Order

Greensboro, NC

50+ Years of Quality

Handcrafted

Made-to-Order

Greensboro, NC

50+ Years of Quality

Handcrafted

Made-to-Order

Greensboro, NC

50+ Years of Quality

Handcrafted

Made-to-Order

Greensboro, NC

50+ Years of Quality

Handcrafted

Made-to-Order

Greensboro, NC

50+ Years of Quality

Handcrafted

Made-to-Order

Greensboro, NC

50+ Years of Quality

Handcrafted

Made-to-Order

Greensboro, NC

50+ Years of Quality

Handcrafted

Made-to-Order

Greensboro, NC

50+ Years of Quality

Handcrafted

Made-to-Order

Greensboro, NC

50+ Years of Quality

Handcrafted

Made-to-Order

Greensboro, NC

50+ Years of Quality

Handcrafted

Made-to-Order

Greensboro, NC

The perfect amount of support.

It feels like sleeping on a cloud but with the perfect amount of support. I wake up refreshed and pain-free for the first time in years.”

- Sarah M., Charlotte, NC

This mattress was made with care.

The craftsmanship is incredible, you can really tell this mattress was made with care. It feels luxurious from the very first night.

- James R., Greensboro, NC

I actually look forward to bedtime.

I didn’t realize how much my old mattress was holding me back until I tried the Simply Luxe Artisan. Now I actually look forward to bedtime.

- Emily T., Raleigh, NC

This isn’t just a mattress

This isn’t just a mattress, it’s an investment in better sleep and a better life.”

- Rebecca S., Durham, NC

Worth every penny.

The Simply Luxe Artisan mattress has completely changed my sleep. Worth every penny.

- Micheal D., Winston-Salem, NC

This mattress feels like true luxury.

This mattress feels like true luxury. The quality is obvious the moment you lie down, and I wake up every morning feeling rested and energized.

- Olivia B., Charlotte, NC

The perfect balance

The Simply Luxe Artisan strikes the perfect balance between comfort and support. My husband and I both love it.

- Lauren H., Asheville, NC

We Chose Craftsmanship Over Shortcuts.

MattressGrove was built on a simple belief:
sleep is too important for shortcuts.

Explore The Collection Call John & David!

MattressGrove didn’t start as a brand. It started as a promise.

From our grandfather to his customers, to build better mattresses for better sleep.

That promise carried through generations.

While the industry chases faster production and higher margins, we've stayed focused on quality, materials, and responsibility for the finished product.

Because once you’ve done this long enough, you realize something simple:
how you build matters.

Explore The Collection Call John & David!

“Don't settle for a mattress squished in a box, you deserve to wake up every day rejuvenated!"

John & David Grove, Owners

Explore The Collection Call John & David!

The Mattress Industry Made It Easy to Sell Mattresses.We Chose to Make Them Right.

  • MattressGrove

    Built through conversation, not shortcuts

    Handcrafted using materials chosen for long-term sleep quality

    Made-to-order and delivered white-glove to your home

    Today, it’s easy and cheap to enter the mattress business.

    What’s harder and rarer is building mattresses that prioritize sleep over shipping, and people over margins.

     Explore the Simply Luxe Collection →

  • The Industry

    Designed to be compressed, boxed, and shipped cheaply


    Built around marketing budgets, not materials

    Optimized for convenience and scale

This Is for People Who Know Sleep Matters or Are Starting to Realize It.

Some of our customers have experienced great sleep and won’t compromise.

Others haven’t experienced it yet, but they know something isn’t right.

They come to us with back pain, restless nights, and too many confusing options.

Our responsibility is simple:
to make the process clear, honest, and supportive, so you can sleep better and feel better, consistently.

Explore the Simply Luxe Collection →

Every Mattress Starts With a Conversation.

Made-to-order doesn’t mean picking a box from a menu.

It means starting by understanding what you need, how you sleep, what you’re dealing with, and what hasn’t worked before.

From there, we guide you to the right solution and build it with care.

That’s why we invite customers to talk directly with us, the owners.

Call John & David! What To Expect When You Call

Every Mattress Starts With a Conversation.

Made-to-order doesn’t mean picking a box from a menu.

It means starting by understanding what you need, how you sleep, what you’re dealing with, and what hasn’t worked before.

From there, we guide you to the right solution and build it with care.

That’s why we invite customers to talk directly with us, the owners.

Call John & David! What To Expect When You Call

Every Mattress Starts With a Conversation.

Made-to-order doesn’t mean picking a box from a menu.

It means starting by understanding what you need, how you sleep, what you’re dealing with, and what hasn’t worked before.

From there, we guide you to the right solution and build it with care.

That’s why we invite customers to talk directly with us, the owners.

Call John & David! What To Expect When You Call

Worth every penny.

The Simply Luxe Artisan mattress has completely changed my sleep. Worth every penny.

- Micheal D., Winston-Salem, NC

I actually look forward to bedtime.

I didn’t realize how much my old mattress was holding me back until I tried the Simply Luxe Artisan. Now I actually look forward to bedtime.

- Emily T., Raleigh, NC

The perfect balance

The Simply Luxe Artisan strikes the perfect balance between comfort and support. My husband and I both love it.

- Lauren H., Asheville, NC

The perfect amount of support.

It feels like sleeping on a cloud but with the perfect amount of support. I wake up refreshed and pain-free for the first time in years.”

- Sarah M., Charlotte, NC

This mattress was made with care.

The craftsmanship is incredible, you can really tell this mattress was made with care. It feels luxurious from the very first night.

- James R., Greensboro, NC

This isn’t just a mattress

This isn’t just a mattress, it’s an investment in better sleep and a better life.”

- Rebecca S., Durham, NC

This mattress feels like true luxury.

This mattress feels like true luxury. The quality is obvious the moment you lie down, and I wake up every morning feeling rested and energized.

- Olivia B., Charlotte, NC

Introducing The Simply Luxe!

Explore The Collection!

Simply Luxe wasn’t created to chase trends or labels.

Explore The Collection!

It was built to meet the standards we’ve developed over decades, through craftsmanship, customer conversations, and accountability for the result.

Explore The Collection!

If a mattress doesn’t meet that standard, it doesn’t carry our name. That’s what Simply Luxe represents.

Explore The Collection

It Doesn’t End With the Sale of the Mattress.

Many of the people who work here have been with us for decades.

That doesn’t happen by accident.

It happens when craftsmanship matters,

customers are respected,

and the work means something.

We Believe You Deserve Better Information.

More money doesn’t automatically mean a better mattress.


Firmer doesn’t always mean more supportive.


And convenience doesn’t equal quality sleep.

The industry often makes this confusing on purpose.

We don’t.

That’s why we focus on education, transparency, and access to the people behind the product, so you can make the right decision with confidence.

Learn What Actually Matters When Buying a Mattress →

You Don’t Have to Figure This Out Alone.

If you’re overwhelmed, unsure, or just want to talk to someone who cares, we’re here.

Call the owners. Visit a dealer. Ask questions.

We’ll help you find the right mattress, not just sell you one.

Call John & David! Find A Local Dealer